OVERPROMISE THE RAINBOW

Believe it or not, some countries have never heard of Skittles. Of those countries, most people think Skittles are made from chocolate. We were tasked with developing a campaign to not only launch Skittles in new countries, but inform consumers of what and who Skittles is. The art direction needed to lay heavily on the brand assets centering around the pack.

CREDITS

AGENCY  DDB

CCO  John Maxham

ECD  Colin Selikow

ACD  Amy Finn-Welch / Sandra Jurado

CW  Amy Finn-Welch

ACD/AD/CGI  Dan La Vigne

©2020 Dan La Vigne