The Skittles brand had always best and most clearly come to life in broadcast. Sight, sound, and the ability to tell a story made for memorable and distinctive dialogue, character development, and stories that had come to define the brand. But how do you bring that deliciously unexpected Skittles personality and point of view to life in a static medium like print?
You quite literally flip it on its head. We made print work harder by making it a vehicle for the brand to bring to life the thing that Skittles is known for, “a twist on reality.” Proving the power of the Skittles brand to add an unexpected perspective to even the most ordinary of media...the printed page.