The Skittles brand had always best and most clearly come to life in broadcast. Sight, sound, and the ability to tell a story made for memorable and distinctive dialogue, character development, and stories that had come to define the brand. But how do you bring that deliciously unexpected Skittles personality and point of view to life in a static medium like print?

 

You quite literally flip it on its head. We made print work harder by making it a vehicle for the brand to bring to life the thing that Skittles is known for, “a twist on reality.” Proving the power of the Skittles brand to add an unexpected perspective to even the most ordinary of media...the printed page.

"FLIP THE RAINBOW"

CREDITS

AGENCY  DDB Chicago

CCO  John Maxham

GCD  Myra Nussbaum

CD  Dan La Vigne / Quentin Hirsley

AD  Dan La Vigne

CW  Quentin Hirsley

ILLUSTRATOR Techno Image

ART PRODUCER  Suzanne Kohler

RECOGNITIONS

©2019 Dan La Vigne